Ron Salmon
As an experienced, forward-thinking Senior Creative, I’m driven by the desire to communicate. For me, it’s all about the idea – that little seed which provides the foundation for everything else that follows. And, of course, it goes without saying that the end result has to look good too.
I’m definitely a people person, and will collaborate with gusto to make things happen – whether it’s a site-visit at midnight to a research session for a product or discussing ROIs with an account handler. My goal is to always create a path – both practical and creative – which gets a client’s message across.
Over the years, there’s not much I haven’t concepted – from Digital, Print, Film and Social Media, through to TV, Radio, PR and Direct Mail. And I’m nothing if not adaptable. Need a brief turned around in super-quick time? No problem. Love two different routes and want to merge them? Let’s do it!
Here are just a few of the fantastic agencies I’ve worked with:
Traditionally, the healthcare sector has been a little dry. But it doesn’t have to be. I love to develop new and creative ways to make every communication look and feel fresh and engaging. Most of all, I never lose sight of the fact that, at its core, the healthcare sector is about making life better for people and animals. Once you unearth that human element, even the most technical product can be brought to life.
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