For me, it’s all about the idea. Colour, art, communication and food drive my enthusiasm. People inspire me and I find ideas in the most unexpected places. I couldn’t imagine a world without concepts, and that’s why I love what I do.
I was asked by GAMA, a healthcare marketing agency, to look at helping them create the look feel for a product line called Carell.
Carell is a series of cleansing products mainly used in hospitals to control infection and keep patients fresh and clean during thier stay in hospital, especially after sergery when they could be open to infection on surfaces, skin and air born germs.
I kept a clean feel from the logo right through to packaging. Advertising and emails were uncomplicated, and straight to the point. Making them a more friendly brand. This brand is used widely across Europe in hospitals by Healthcare proffesionals.