For me, it’s all about the idea. Colour, art, communication and food drive my enthusiasm. People inspire me and I find ideas in the most unexpected places. I couldn’t imagine a world without concepts, and that’s why I love what I do.
Traditionally children with asthma had very sickly lives and most didn't do sports and play with friends, due to the condition.
Seretide Asthma launched a new indication which changed the lives of children with Asthma. Not only could they now use a specially formulated version of Seretide, originally only available for adults. But it meant they could be kids and do all the things kids do.
Here is a selection of the photogaphy from the shoot I directed for the marketing of the product.