For me, it’s all about the idea. Colour, art, communication and food drive my enthusiasm. People inspire me and I find ideas in the most unexpected places. I couldn’t imagine a world without concepts, and that’s why I love what I do.
Soliris is a treatment for a rare condition which effects the renal system. It effects almost as many children as it does adults, and is difficult to diagnose. This life-threatening genetic desease is known as aHUS, Atypical Hemolytic-Uremic Syndrome.
My brief was to create awareness of aHUS to HCP's through medical press and on-line media. This viral film is designed for social media, email and mobile in a bid to promote Soliris as a treatment and create awareness of the condition.