For me, it’s all about the idea. Colour, art, communication and food drive my enthusiasm. People inspire me and I find ideas in the most unexpected places. I couldn’t imagine a world without concepts, and that’s why I love what I do.
The Asthma Control Test was developed by GSK to examine the proportion of Astha Patients who had the condition under control. Little did GSK realise at the time that the results would also show the amount of potential patients there were out there in society.
Here are two of the posters developed to make GP's and visiting patients, that there was a simple form which could reveal if you had Asthmatic symptoms.