For me, it’s all about the idea. Colour, art, communication and food drive my enthusiasm. People inspire me and I find ideas in the most unexpected places. I couldn’t imagine a world without concepts, and that’s why I love what I do.
This sales aid, for Seretide Asthma, set out to help identify the real symtoms of Asthma and quality of life for patients who still used Salbutomol. Lokking into how well controlled a patients condition was and suggesting the dose they should be taking of the more efficient Serretide inhaler.